There are two main reasons why consumers are switching to online shopping. The first is that people prefer to buy products cheaper, something that online stores have proven to achieve. The second reason is that online stores deliver products directly to the customer’s doorstep, which makes them very convenient. Retailers that succeed in these two major areas succeed with their online store as well.
In this piece, we examine four methods to improve your delivery system which will lead to more happy customers and higher sales for the business.
Simplify Your Ordering Process
You have a lot of control over your online store’s layout and ordering process. You can make it as easy or complicated as you want.
The ordering process becomes more complex when you opt for greater security and customer authentication. The necessity to attract customer with flashy graphics and cool design can also make it difficult for shoppers to order online when browsing the store through a mobile device.
All marketing gurus recommend making the process easier. Use large banners and visible buttons for shoppers’ convenience. Consider adding the shopping cart to the store that allows people to buy multiple products with a single checkout and see your items fly off the virtual shelf.
Integrate Ordering with Shipping
Many businesses with great product ideas have failed because they could not integrate the ordering process with the shipment service. It is the key requirement for online businesses to have a connected setup where online orders are directly transferred to your delivery crew for quick shipment to customers.
You can find plenty of logistics companies that allow you to accept customer orders on your platform and transfer them directly to the warehouse. The logistics business takes over the responsibility for shipment in a seamless manner.
Keep Your Customers Informed
Shoppers prefer being aware of how and when their order is being delivered. Timely updates on when the order has been processed, picked up for delivery, and about to be delivered to their home adds a whole new level of service experience. It is no longer a luxury but something shoppers expect as a given.
Many on-demand warehouse operators use a GPS tracking service that shows where the product is during transit in real-time. This feature is particularly great for food-ordering businesses. It helps customers to go on with their day’s activities instead of waiting at home the entire time for their items to arrive.
Retail businesses can offer a variety of options to their customers that improve the delivery service experience. The first concerns the time of delivery and the second is for the method of delivery to use.
You can let your customers choose the time of delivery with options such as ‘deliver now’, ‘deliver at a specified time’,etc. This allows customers to order products from their office in the morning and receive it at their home at night. The option for delivery time and date allows them to schedule their day better while also helps your logistics partner organize deliveries more effectively as well.
As for the method of delivery, make sure to give your customers options between urgent or normal modes of shipment. Urgent deliveries cost more but they are necessary for your store, as it helps serve customers who want the delivery as quickly as possible.